All About L'Occitane

We Are Cultivators Of Change We Are Cultivators Of Change

We Are Cultivators Of Change

Since 1976, L'Occitane en Provence has been imagining, producing and selling beauty, skincare and wellbeing products with an intention to share nature's wonders with the world. Our ambition is to not only sustain lands, but to regenerate ecosystems. We believe beauty goes beyond what the eye can see. From seed to skin, we are holistic in our approach. At L'Occitane en Provence, we've always been Cultivators of Change. This mindset is nothing new. We do our best to create positive change for the world, and we always try to inspire everyone around us to do the same.

  • Our Beginnings
  • Our Actions
  • Brand Movie
  • Our Values
  • Our Commitments
Cultivating Change Since 1976 Cultivating Change Since 1976

Cultivating Change Since 1976

It all began in the markets of Provence. With nothing but an alembic, a small truck and a solid knowledge of plants, a 23-year-old named Olivier Baussan began distilling rosemary essential oil to sell locally. He expanded his production from oils to soaps to creams, taking inspiration from the land he grew up on to bring natural beauty to homes across the world.

Cultivating Change Through Our Actions

SUSTAINABLE SOURCING

We work directly with over 130 French farmers and 10,000 pickers - from the immortelle fields of Corsica to the lavender fields of Provence - to ensure that the ingredients we use are of the highest quality and sourced a sustainably as possible.

"We've helped our farmers to form a fair trade collective that focuses on agroecology. This means they have access to better farming practices and training programs, and learn how to care for biodiversity." Justine, Sustainable Ingredients Team

FORMULATION CHARTER

"We believe in the power of nature, and we believe in empowering customers. This pushed us to develop a strict Formulation Charter, so we can be transparent about the choices we make." Pascal, Scientific Research and Development Team

Our Story Is Divided Into Four Chapters

WE ACT LOCALLY WE ACT LOCALLY

WE ACT LOCALLY

The world needs to change, and we all have a role to play to make this happen. We know that our employees, customers, and people we work with every day can make a difference. The actions we take on a local scale can make life better on a global scale. 

Our Commitments

Frequently Asked Questions

When was L'Occitane founded?

L'Occitane was founded in 1976 in Provence, in the south of France.

Who founded L'Occitane?

L'Occitane en Provence was founded in 1976 by Olivier Baussan, then 23 years old, who began distilling essential oils from wild rosemary and lavender and selling them at open-air markets across Provence.

What does L'Occitane mean?

L'Occitane means "the woman from Occitania", an old region of southern France. The name honours where the brand began.

Is L'Occitane a French brand?

Yes. L'Occitane en Provence was founded in the south of France and its main factory remains in Manosque, Provence, where many of its skincare and body care products are formulated and packed. Our ingredients are sourced through partnerships with French farmers and cooperatives, including lavender growers in Haute-Provence and immortelle growers in Corsica.