For L’OCCITANE en Provence, it’s not just important to create products that delight the senses; it’s also important to have  commitments. So, as it developed its iconic Almond range, it was proud to get involved in the reintroduction of almond trees into Provence.

In 1956, an exceptionally harsh winter ravaged the French countryside, including the region of Provence, damaging many almond trees. They were consequently abandoned in favour of more profitable crops. On the initiative of a few farmers famillies, among which the Jaubert brothers who worked as lavender growers on the Valensole plateau, almond trees were replanted in Provence. Once again, they could become part of the Provençal landscape.

An inspirational producer of Almonds

Jean-Pierre Jaubert is the main French partner of L’OCCITANE en Provence for the supply of almonds, his family has been living in the heart of Provence for the last 300 years. Jean-Pierre met Oliver Baussan, founder of L’OCCITANE, in 2000 and L’OCCITANE worked with him and his brother to support and grow his Almond business and research. He has already planted 17,000 almond trees in the Valensole region since 2002. His land covers 75 hectares and his passion and know-how go back three generations!

L’OCCITANE en Provence has made a long-term commitment to almond producers. It's worked with them to implement practices that help to protect biodiversity and has also found ways to make good use of their reject nuts. In 2015, Jean-Pierre signed a multi-year contract with L'OCCITANE, assuring him of a long-term and major customer for his crop. 
"I have a special bond with almonds because my parents and grandparents already grew them. I’m happy to follow in their footsteps and perpetuate this family tradition which I also hope to pass on."

Almonds in Provence

After the snow, comes the white flower: the almond tree is the first tree to bloom in Provence at the very beginning of spring, in February.

It announces the rebirth of nature. One tree produces 8 kilograms of almonds each year, which gives 1 litre of oil! Almond flowers are a great source of nectar and pollen for the bees, which in return are crucial to pollinate the flowers and make them become almonds. 300 beehives are hosted in the middle of Jean-Pierre Jaubert’s almond trees.




A true treasure of nature and rich in vitamins, it moisturises, nourishes and softens amongst its many benefits -  sweet almond oil is wonderful for taking care of us from head to toe. At L'OCCITANE, we use Almond in all its textures, oil, butter, crushed cockles, protein and milk. This allows us to recover all the benefits and all the textures of this gourmet ingredient! 

From Almond Protein which firm and smooths the hair fibers, boosting shine to Almond body butter that hydrates and nourish with its creamy texture. 


Until the 50's, the almond tree was a strong symbol of the Provencal landscape. Our commitment is protecting cultivated biodiversity and supporting producers.

What are the benefits of Almond?

Commonly used in face, body and hair treatments, almond oil is one of the most commonly used natural oils in the beauty world. Packed with antioxidants that help to fight free radicals, almond oil boosts the healthy appearance of both skin and hair. Almond oil also has a high level of Vitamin E, which protects the skin from sun damage and premature ageing. This is why almond oil is a key ingredient in the regeneration of new skin cells which keep the skin plumped and youthful – fighting off wrinkles and fine lines from the inside out.

And it isn’t just the face that benefits. Almond oil is known for stopping the spread of stretch marks as well as reducing any redness and itchiness. Thanks to its natural combination of vitamins, almond oils also promotes healthy hair growth, softens the tissue around the scalp, and encourages the renewal of new cells which fight against hair thinning. 

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