The true story of L'OCCITANE began in 1976. Its first 50 stores were made by craftsmen from Provence, using Provençal methods. The facades were painted with a mixture of ochre and limewash, the units were made by local carpenters and blacksmiths, and other details – such as floor tiles, mosaics and pottery – were produced by talented local workers. L'OCCITANE has grown a lot bigger since then, but our desire to work with skilled artisans and help keep craftsmanship alive and well has not changed since we started 40 years ago.
If we do nothing, no less than 80 artisanal skills could disappear in Europe!
To support artisans from Provence, showcase their skills, and help them to thrive.
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