Shaving is an important part of your daily routine, but that certainly shouldn't make it mundane. Treating shaving as a ritual and taking the time to care appropriately for your face will result in a healthier beard, as well as keep the bare skin around it feeling sumptuously nourished.

Whether it’s a silky clean shave, rugged stubble tracing a dark shadow around the jawline or a full beard that is his pride and joy, a well-groomed face is a man’s crowning glory. The style of beard or moustache you choose is an expression of personality, and it can be cultivated and shaped to reflect your individual style. 

Follow this routine every time you shave to give your facial hair the respect it deserves. 


Beard hair feels coarser than other hair because it grows with a thick, oily layer that protects your face from the elements. Stripping this coating away leaves the hair softer and more absorbent, yielding easily to the razor for a smoother shave. Start by taking a steamy shower, allowing the hot water to open the pores and relax the hair.

Once you step out of the shower, gently smooth our Cade Multi-Grooming Balm onto your beard hair. This will gently soften the hair, whilst moisturising the skin underneath to prevent razor irritation. 


Next, lather up with a shaving emollient – try our Shaving Creams to build upon the masculine fragrance of the beard oil. This particular product transforms instantly into a creamy foam that further softens the hair for a comfortable shave.
Instead of using your fingers, its good to invest in a shaving brush. These brushes add refinement to your skincare routine. The bristles whip gel into a cloudlike foam and provide exfoliating action.

When shaving, turn your razor so that you're always moving with the grain. As well as feeling more comfortable, it reduces irritation to the skin so your face will be left silky with no razor bumps.


Once you're happy with your shave, finish by rinsing with cold water. Each splash of cold water helps to close your pores against the pollution and grime. Pat dry with a clean flannel or towel, and finish your routine by rubbing a coin-sized dollop of moisturising Cade After Shave Balm into your freshly shaved jawline. Lightweight and non-greasy, this nourishing balm soothes the skin after its close encounter with the razor.

Then, to finish off your shaving routine use our soothing Cade Revitalising Cream. Its texture is immediately absorbed to leave skin comfortable and protected without shine or stickiness


Once you're happy with your shave, finish by rinsing with cold water. Not only providing a bracing start to the day, each splash of icy water helps to close your pores against the pollution and grime of your commute. Pat dry with a clean flannel or towel, and finish your routine by rubbing a coin-sized dollop of After Shave Balms into your freshly shaved jawline to help hydrate your skin.
Lightweight and non-greasy, this balm helps to nourish and soothe the skin after its close encounter with the razor. The refreshing cade essential oil reinvigorates skin, while the addition of ethically sourced shea butter from Burkina Faso locks in moisture.
Et voilà – the ultimate male skincare routine to leave you and your beard looking as glorious as the sun setting over the sea, and scented like the spicy herbs and resinous shrubs of coastal Provence.

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