We harvest twice, once late August and once late October. The leaves are harvested and set to dry on the same day.
A week later, the dried leaves are distilled at Philippe Soguel’s Bleu Provence Distillery by steam distillation. The process takes 2 hours. We mainly draw floral water and a little essential oil. 1000 leaves are necessary for 1 liter of floral water.
In 1981 L’OCCITANE created its first product range with Verbena, thus claiming its iconic status. Its fresh and sparkling scent has lemony herb notes that are just prefect for the summer.
The selection of designers we work with is far from random! This is why it was important for us to capture Ayumi’s inspiration and collaborative spirit towards our brand. Ayumi created two illustrations. She used typical Provençale accessories and traditions such as hats and wicker baskets.